Picture Books


Vida has worked as a picture book art director and designer for almost 20 years with many of the biggest names in the industry, authors and illustrators like Julia Donaldson and Axel Scheffler, Raymond Briggs, Roald Dahl and Quentin Blake to name a few.

After a successful career working in London at Penguin (Designer) and Pan Macmillan (Art Director) she moved to New Zealand to work with Luke as a freelance design duo for many of the New Zealand and Australia’s top publishing houses on numerous (often award-winning) books and series.

A selection of the titles designed to date are below…